About Me
Hi! I'm Hilary.When Iām strategizing, Iām:
āļøšļø Putting pencil to paper
š¬š£ļø Collaborating to ātalk it outā
šµš¼āāļøš Investigating an insight
āš¼š Writing & re-writing
š©š¼āš«š Teaching/Mentoring
When Iām not strategizing, you can find me:
š³š Playing, laughing and exploring with my husband and 2 year old son
šš Trying one of the hundreds of restaurants saved on my āto tryā Google Maps list
ššš¼āāļø Trying a new TikTok beauty hack (no luck on heatless curls)
šš¼šš¼āāļø Watching reality TV
šš Doing personality tests (Iām an ENFP, a āredā and an āachieverā)
Resume
Professional Experience
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Strategy Director @ 72andsunny (previously Forsman & Bodenfors)
Toronto, ON
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Freelance Strategist
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Professor of Brand Strategy @ George Brown College
Toronto, ON
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Senior Strategist @ Arrivals + Departures
Toronto, ON
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Strategist @ Momentum Worldwide
Toronto, ON
Education
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MSc. Consumer Behaviour (Honours)
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B.Comm Retail Management (Honours)
Toronto Metropolitan University (formerly Ryerson University)