About Me

Hi! I'm Hilary.

When I’m strategizing, I’m:

✏️🖇️ Putting pencil to paper

💬🗣️ Collaborating to ‘talk it out’

🕵🏼‍♀️👀 Investigating an insight

✍🏼📝 Writing & re-writing

👩🏼‍🏫📚 Teaching/Mentoring

When I’m not strategizing, you can find me:

🌳🛝 Playing, laughing and exploring with my husband and 2 year old son

🍝🍔 Trying one of the hundreds of restaurants saved on my “to try” Google Maps list

👄💇🏼‍♀️ Trying a new TikTok beauty hack (no luck on heatless curls)

👌🏼🙆🏼‍♀️ Watching reality TV

📚👓 Doing personality tests (I’m an ENFP, a ‘red’ and an ‘achiever’)

Resume

Professional Experience

  • Strategy Director @ 72andsunny (previously Forsman & Bodenfors)

    Toronto, ON

  • Freelance Strategist

  • Professor of Brand Strategy @ George Brown College

    Toronto, ON

  • Senior Strategist @ Arrivals + Departures

    Toronto, ON

  • Strategist @ Momentum Worldwide

    Toronto, ON

Education