Brand Positioning

The Brief:

Reposition the IGDStudios brand from being seen as individual host studios to a company managing multiple studios, whose vision is to help their audience fulfill their dreams.

The Insight:

By leaving the execution stress to IGDStudios, our audience of dreamers can focus on enjoying the moments of seeing their ideas come to life.

The Strategy:

Rather than focus messaging on encouraging your audience to dream, focus instead on the moments they’re actually living out their dreams.